Evaluation


1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

• The title of the film is called 'The Goddaddy', which is a parody to the first film of the 'Godfather'. By changing the word 'father' to 'daddy' created a humorous aspect to our film and gave the audience the understanding of that our film portrayed conventions from the original film. We wanted to put the title where it would seem more realistic and like most real film. This was where some of the film is shot then half way through the opening sequence, the title appears.

• For the opening titles that appeared in the opening sequence, a certain font and style was kept consistently. Unlike the original film we had to put the opening titles much earlier, than the actual six minutes in Godfather which challenged some of the real media products. Whilst the title were showing, some were shown at the very beginning with the gangster type music, others were in the shots that were filmed between characters. The font and style used was called '28 days later- Bold Condensed' and 'Birch White-Regualar'.

• For the Location shots we tried to link as much of them with the Godfather films to show that our film was a parody of the first Godfather film. By looking at the image below, this is a shot taken from the first scene in one of the Godfather films, very much like an office type room with low key lighting used. To do this we used the recording studio in college to develop this interrogation effect like the real mobster scenes.

The two shots above show how we tried to use the existing shots from the original GodFather, but put our own aspect towards our final product.

For the outside shots, we thought that to keep the intense and dramatic atmosphere where violence and crime usually takes place, we decided to use a dark alley on the college campus to film this.

• Costumes had to portray this classy yet mobster feel, which we did with using suits and ties, shown by the image below. Hats were also used for certain characters. Moustaches were also added to the characters to create a humorous aspect to the film which is what we intended to do throughout.

• For Props, the convention of the old mobster, violent stereotype was needed to be conveyed so we used cigars, drugs, money and guns. However to get the element of comedy put across as well, we used the use of marshmallows in some of the characters mouths to copy the Godfather’s look of slurred speech. Also a toy cat was used to convey the cat that was seen in the first scene of the Godfather as well. For the drugs, sherbet and icing sugar was used wrapped up in clingfilm with chocolate coins for the money.

Scarlet demonstrated in the image below of the 'Goddaddy' with marshmallows and cigar.

• For the lighting in the film, we focused on the low key lighting which is shown in the opening sequence of the actual Godfather film. This was one of the key elements throughout our film. 

• The Characters in the film were 'The Godaddy' who plays a guy who has comedy aspects about him (when he throw the cat and blows smoke in other guy's face) though he has got a serious ,element about him also. He doesn't like being disrespected, especially from people who are meant to be in his 'gang'.  'Vinny (interrogated guy)' conveys a lower status than the GodDaddy as he pleads for favours, to begin with he seems innocent and desperate but throughout the film it is clear that he is sneaky. 'Pauly the drug dealer' is the GodDaddy's enemy who steals clients and his sherbet drugs. Like the first scene of the original film we had an interrogation part with a scared guy pleading for help from the powerful guy with the high status, which in this case was the Goddaddy.

• The Camera angles were very much simple, mainly the camera was in midshot throughout, however there were a few close ups, a wideshot and a zoom out. We did use the cat shot with the Goddaddy like the original film, however we challenged this convention used by using it at the end of the opening sequence to create the comedy aspect.











•  In order to create the 'old time' effect, it was decided to change the all of the colour of the film to black and white. Sound effects such as gun shots, and a cat sound were used to give it more of a parody edge throughout, also we used a voice over in one of our scenes to create a flashback but yet having a conversation in the present. The main transition that was used was the fade in/out effect, also the mirage type transition to make the flashback understandable to the audience.The image below shows the transitions used on the Adobe programme, shown in the bottom right hand corner of image.







•  The Genre and style in the film is a parody to the italian/american mobster crime. Which was portrayed well with the costumes, props and video effects put together.